Michigan Sugar hired me to produce and write their public relations video program. The program’s success led to the – designing a new brochure. The client emphasized their commitment to improving and protecting the environment and those living in their community. I developed the new slogan, “Energizing our lives – Naturally”, wrote the copy, designed the brochure and directed the still photography productions.
The brochure had a subtle texture with tiny shiny flecks that reflected like sugar. The customer agreed the effect was worth the extra expense. Wish I took a photo of the completed product.